Watching TV Part 2
Watching TV was a far more communal activity in my youth. Families sat and watched specific shows or sports together. “Appointment TV” had its benefits not only for TV ratings but for advertising revenue. Although audiences may have grown over the years, they have also become more fragmented and compartmentalised. Smaller market shares have therefore made advertising far more pervasive. Even big streaming platforms are feeling the squeeze with declining subscribers and therefore introducing advertising on lower tier tariffs. Many catch up services also rely on advertising. However, viewers can always pay a fee if they wish to dispense with it. Another foible of modern digital television is poor picture quality Many smaller digital channels broadcast in standard definition. The source material has often been converted between different picture formats and has been cropped to suit a 16:9 screen. This results in low definition picture quality, with weak colours and a lot of digital artefacts.
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