Up and Down Voting User Comments
I was reading an article on Eurogamer this morning when I noticed that like so many other websites, it allows readers to vote user comments either up or down. It is a functionality that has become increasingly more commonplace in recent years. I would hazard a guess that Reddit set the trend for this so-called “social tool” and is the source of its ubiquity. If, like me, you are someone who finds the rectitude of this system “questionable”, you can set the filtering options in such a fashion so you can effectively disable the results of up or down voting. But that means taking a few minutes of your time to alter the comment settings, which means that a lot of people simply won’t bother to do it. Thus a lot of readers will miss out on content that their peers have deemed to be of little or no value, irrespective of whether or not that is actually the case. I find this a very disturbing concept and the ongoing use of up or down voting a worrying trend.
So what is the philosophy behind up and down voting of reader comments? Well those that oversee its implementation will tell you that it is a process for discovering and promoting the best comments that readers have submitted, therefore maximizing engagement and increasing the value of the content and the overall user experience. A more cynical take is that such systems are a means by which you can gamify leaving comments. The interactive element may not necessarily yield the up voting of the best comments but it encourages user interaction and increasing clicks, which means greater exposure to paid posts and advertisements. The associated dopamine rush that comes with up or down voting, or posting a comment that proves popular is tangible and makes it far more likely that readers will return. You’ve added fun but fun does not necessarily equate with value.
But the road to hell is paved with good intentions. Up and down voting comments only allows the best and most useful comments to rise to the top if the readers vote without personal bias and all approach the process with an ethical and altruistic outlook. Naturally this is not the case nine times out of ten. Up and down votes more often than not are just used as a dislike option, with people voting comments down simply because they don't agree or care for them. The process then becomes a means of controlling and silencing dissenting opinions. Thus, popularity eventually trumps validity and relevance. Critical thinking goes into decline. Websites become tribal echo chambers and so the culture wars tediously rumble on. All fun is subsequently leached out of all human interaction and so the world becomes just a little bit shittier each day, until life becomes an inescapable black hole of despair.
It can be argued that most means of airing opinions are ultimately subject to some sort of editing. The letters page of a newspaper selects what it deems are pertinent comments. The television talk show also maintains a degree of control over what is discussed and how. Yet editors are usually accountable to some degree for their decisions and are ultimately driven by a policy from their owners or shareholders. The up and down voting is simply driven by the capricious whims of “the crowd”, which I find even more concerning. Although being able to avoid things that you don’t like sounds initially quite alluring, it is actually counterproductive and hinders a broad and well balanced world view. It can also be used as an unscrupulous political tool that trivialises debate and public discourse. Sadly, because it allows people to ”stick it to the fascists”, or alternatively “own the liberals”, I don’t see up and down voting comments going away anytime soon.
