The Future of Star Trek Online
Cryptic Studios appear to have started a new round of layoffs, following those made last November. Although the developers of Star Trek Online and Neverwinter have not formally commented on the situation, it is more than likely that this is a continuation of their owners, the Embracer Group, ongoing restructuring program. So far, the Swedish company has laid off over 1,500 employees since June 2023, in an attempt to address its ill considered over expansion in recent years. At present development of Star Trek Online and other titles are being transitioned from Cryptic to DECA. The German developers are mainly known for mobile games and have recently positioned themselves as “breathing life into old games”. Their intent is to keep developing content for STO and to maintain a working relationship with the owners of the intellectual property.
Taken at face value, I’m sure there will be some players of STO who will argue that “the game is still being supported so everything is okay”. To which the counter argument would be “apart from the original developers being kicked out of their own party and laid off”. However, this is the video game industry, so it is unwise to take things at face value. One has to apply critical thinking and consider what has happened in similar scenarios. What are the most likely outcomes based upon previous corporate behaviour, rather than one’s own aspirations. Hence I suspect that STO and other titles have been identified as having stable player bases that return an equally stable amount of revenue each year. As a result, it will continue to be developed. However, the budget for the development will be less (hence the replacement of Cryptic by DECA) and there will likely be financial goals set. Thus there may well be a focus on “monetisation” over more traditional content.
A change in developers raises many questions and the transition from one to another does not end at training your replacement and handing over documentation. Often there is a wealth of unique knowledge that isn’t so readily quantifiable, that is hard to learn through any other method other than experience. Let us not forget that one of the reasons why Cryptic abandoned the Foundry system was due to insufficient knowledge to adequately maintain it, after key staff left the company. Are DECA going to face similar issues? Then there are the business relationships that Cryptic currently enjoys with Star Trek licence holders and the actors who have provided voiceovers for the game. These are not so easily “transferable” and may be hindered by such things as smaller operational budgets and the fact that DECA is based in the EU. If you’ve ever worked for a company and experienced a change in service provider then I’m sure you realise the scope of change that STO faces.
I preordered STO and began playing when it launched in 2010. Due to the problems that were inherent with the game, I drifted away and made several attempts to return over the next few years. It was not until 2015 that I started regularly playing this MMORPG, mainly because by then the game was finally reaching its potential. So I bought a lifetime subscription for $200, which has proven a sound investment. Despite being a F2P game since 2012, STO maintained the option for players to subscribe each month and received a stipend of the in-game currency Zen. Subscriptions ceased in May 2018 in favour of the game selling starter packs but players with existing subscriptions could continue if they wanted to. As of October 10th 2024, STO has ceased supporting these residual subscriptions. Players who have had an active subscription since 1st January this year are being moved over to a complimentary lifetime subscription.
It can be argued that players that have subscribed optionally for 6 years have more than paid for the complimentary lifetime subscription, as they have spent far more than $200 in that time. But I am curious about the optics of this decision. Does this indicate that the perceived worth of a lifetime subscription has diminished now that the game has been transferred to DECA? Is it an indication that future content is envisaged to be of little real monetary value, so they can afford to be generous? Does it imply that the majority of new game development will be focused upon increased monetisation? It is entirely possible that this is simply an act of good faith and there’s nothing beyond that. However, again this is the video games industry and there is little or no sentiment in business. Will DECA continue to offer the lifetime subscription?
As ever with video games, I return to the matter of fans who fail to think in terms of customers and vendors within the context of a transactional industry that exists primarily to make money. Too often player communities focus upon developer’s artistic aspirations, over the business realities of the publishers. I enjoy STO, quirks and all. However, having been laid off in my working life, I have a great deal of sympathy for the folks at Cryptic who have had their jobs taken from them ignominiously, through no fault of their own. I sincerely hope they can find alternative work promptly. As for the future of STO, I am not holding my breath. I suspect that there is content in the pipeline for the remainder of 2024 but who knows what 2025 will bring. They say when life gives you lemons, make lemonade. Therefore, when you’re taken over by a company that makes mobile games, expect your product to follow the business practices of that market.
