Are MMORPGs Expensive to Play?
Bree Royce, editor-in chief at Massively Overpowered, recently asked the question “what is the most expensive MMORPG right now”. My first thought was to search through my old draft blog posts and track down an MMO cost analysis I wrote circa 2019. It includes data such as subscription rates and the price of current expansions. There was also information on what were the most popular cash shop items at the time. However, I then read some of the comments that had been left on Bree’s post and I quickly realised that this wasn’t just a matter of financial expenditure. Whether or not an MMO is expensive is also determined by one’s disposable income, respective wealth and personal relationship with money. The latter is perhaps the most important, irrespective whether you consider yourself rich or poor.
I play several MMORPGs over the course of a year. I tend to return to a game when there’s sufficient outstanding content to keep me busy for a few months, such as a new expansion. Hence I will binge play games such as The Lord of the Rings Online, Star Wars: The Old Republic and The Elder Scrolls Online. While I am playing any one of these titles, I will subscribe to ensure that I am not impeded by any “free-to-play” restrictions. I will also buy some in-game currency so I can obtain any cash shop items I desire. Hence, if I play SWTOR for three months or so, I can end up spending between £60 to £75. It is therefore entirely possible that I can spend £300 a year across multiple MMOs. Broadly, this breaks down to about £6 a week. I personally do not feel that this is a lot of money.
Every hobby has some sort of cost associated with it. From golf, fishing, gardening, painting lead figures to trainspotting. Compared to others, I consider video games good value, especially the MMO genre. However, this is very subjective. Some people may consider my spending to be profligate. Others may think that I’m penny pinching. It all comes down to our own relationship with money. Something that varies between generations and other social divides. I know very wealthy people who will balk at costs that are just pocket change to them. I know others on what would be considered a relatively low income, to happily embrace in-game expenditure because it is the primary source of leisure and entertainment. Furthermore, “whales” do exist and are a big enough factor to influence a video game’s business model.
However, setting aside one’s own finances, there is another factor that counts here. One that is a matter of perspective. Most gamers understand that games cost money to develop and that there is a requirement to generate revenue to finance new content. Hence we broadly accept that there will be charges such as a subscription or the sale of cosmetic items. What matters here is setting a cost that feels appropriate. If this is done right then the player does not feel abused or exploited. A $5 or $10 cosmetic mount is therefore acceptable. Not so, $50 or more. Sadly, publishers often push egregious charges upon developers and mandate that they are included in the game. All too often a deliberate bottleneck or grind is artificially created in an MMO which can only be bypassed with a paid solution. This is the main bone of contention with many gamers.
As I’ve stated in other posts recently, what we expect from a video game is very much determined with what we have grown accustomed to and that varies depending on age. Paying once and getting everything was the norm during the eighties and nineties. But those days are gone and are not coming back. Therefore one has to adjust one’s expectations. It is also true that video game studios only pitch a business model that they can get away with. Sometimes, a live service game fails because it delivers too little and charges too much. The business models for games like LOTRO and SWTOR persist because the players ultimately tolerate it. They may complain but they continue paying. Unless you are prepared to stop paying you cannot exercise any leverage. Ultimately, the only intellectually honest answer to the question “what is the most expensive MMO right now” is the one you’ve chosen not to play.
