Your Writing Persona
People bookmark sites and regularly visit blogs for a multitude of reasons. If you’re writing guides for a specific game then you may well gain traction within the appropriate community. Writing reviews or providing commentary on pop culture issues can also attract a growing audience. Some bloggers find themselves simply at the right place at the right time with regard to their writing activities and then later find they’re the “go to” site on a given subject. Never underestimate the importance of diligence and hard work. Writing regularly, interacting with others and building up a back catalogue of material does yield results. There is an element of truth in the old adage that if you throw enough mud at a wall, some of it will eventually stick. But content is not necessarily the only defining factor of a blog’s popularity or success. There is the matter of the writer’s persona.
Unless you deliberately seek to make your writing as anodyne as possible, aspects of your personality will bleed through into your blog posts. It may be your sense of humour, your boundless passion or a fleeting admission of something personal that resonates with others. Some bloggers go a stage further and actively seek to create a deliberate persona through their content. Either way, it can be an important facet of blogging and integral to building a rapport with your readership. There are several bloggers who I admire and respect who frequently cover subjects or write about matters that I am not immediately interested in. However, it is their written style, personality or blogging philosophy that keeps me engaged and reading their content, even if it is about crop rotation in the 14th century. I just enjoy their turn of phrase, acerbic wit or just down to earth outlook upon life.
A writer’s persona may be obvious or it can be enigmatic. Some specific or non-specific aspect of their prose that resonates with the readers. It also doesn’t have to be something positive. I’ve followed some particular bloggers in the past just to see what outrageous nonsense they’d be pontificating today. Being controversial does sell although I’d argue it paints you into a corner and does make you a bit of a one trick pony. So perhaps this option is one to avoid. But whether you seek to cultivate a persona or not, readers do latch on to the tiniest of things and they will endeavour to humanise you. It is in our nature as a species to try and find similarities and common ground with those we encounter in real life, so it really is no surprise that we do the same online. Hence a passing reference to your cat, dog or children suddenly provides a psychosocial bridge and a window into your own humanity. Next thing you know you’ve gained regular readers.
People are nosey. I am. One of the many reasons I enjoy my online social relationships and reading blogs from all over the world is that they provide such a wonderful window into other people’s lives and personal experiences. These things are often paradoxically the same but at the same time different. I thought I had a good handle on what life in America was like but when I started doing a weekly podcast with my good friend Brian, it proved to be a fascinating insight into the cultural differences between the UK and US. This is why I like blogs that have a broad remit and will at times cover wider subjects. I love reading about how someone went on a hike, spent the day at a Renaissance Fayre or is undertaking some major home improvements. I find all these things relatable and the moment that happens I find reading their blogs far more intimate and friendly. It ceases to be just a post but becomes more of a conversation or catching up with a friend and having a coffee.
As to my own blogging persona, it isn’t really that different from the one I present to the world in day to day life. I speak pretty much the same as I write. I like words and am happy to use them. I use humour as a tool to navigate the choppy waters of social interaction and the discussion of those controversial cultural talking points. I will be profane if I think it’s relevant or necessary. Someone once described the Contains Moderate Peril podcast as two grumpy old men, sitting in far side chairs, wearing smoking jackets while they give vent to their loquacity through extraneous bombastic circumlocution. Whether that was the case or not (okay it was) they kept listening. I think a better example of a natural writing persona is that of Justin Olivetti AKA Syp who writes for Massively Overpowered and has his own blog BioBreak. He has an easy going, measured style but that does not mean it’s lacking in substance. He is generous, thoughtful and seldom gets annoyed. He’s kind of like the James Stewart of video game blogging.
Your writing is an extension of you. You have a personality. Therefore your blogging will have one to a degree. However, that is not to say that it is something to fret or fuss over. You may want to write solely about Etruscan pottery and keep purely to the topic in hand, ensuring that any details of your personal life are kept out of your content. That is fine. Be an enigma, although that in itself is a distinct persona. But whatever way in which you express yourself will still have an impact upon your readers. Hence you will develop a perceived writing persona regardless of what you do. However, unless you are deliberately spreading unrest, or actively trolling a community then I don’t think this is anything to be feared. Be genuine in your writing and that is what your readers will see. And think yourself lucky that you’re not a live streamer as your online persona has a far greater bearing in that particular medium.
