Deciding the Scope of Your Blog
One of the most helpful pieces of advice you can give someone who is just about to take up blogging for the first time is “write about what you know”. Expressing opinions and views on subjects that you’re familiar with or especially knowledgeable enables you to write with confidence. Stepping outside of your comfort zone is a more complicated proposition, unless you're writing to specifically document your learning experience. Which is why most of the people that I know who maintain a blog tend to write about the games they’re currently playing. Sometimes if someone is especially enamoured with a particular title, that single video game will be the sole focus of their blog. I did this in 2008 with Misadventures in LOTRO which catalogued my experiences playing the MMORPG The Lord of the Rings Online. It was a fun starting point and being focused on a single subject, kept me engaged with my writing.
However, there is an obvious downside to putting all your eggs in one basket, especially with regard to video games. What happens when you tire of the very subject that is integral to your blog or you just want to write about something else? This can be particularly troubling if you have found a niche for yourself and have built an audience through your writing. Will they stay if you diversify your writing? One possible solution is to set up a separate blog but that requires a great deal of discipline as you now have double the work, effectively having to produce and promote content for two sites. When I found myself in this situation I decided to broaden my blog’s remit and cover a wider spectrum of games. However, I didn’t feel that my existing blog could accommodate subjects such as films, TV, books etc so I set up a second site. As time progressed and I became more confident with my writing, I saw the sense in posting all my material on a single site. I wish in some respects I’d done this initially but sometimes you have to learn through experience.
You may wish to blog exclusively about Etruscan pottery
Therefore, my advice to anyone setting up a new blog is to keep the scope of your writing as broad as possible unless you have very specific goals associated with a single subject or are targeting a specific niche. At first glance a food blog or fitness blog may seem like subjects with clear lines of demarcation but that is actually not the case. A food blog can explore cooking, recipes, ingredients, world cuisine and much more. Writing about fitness allows the writer to discuss not only exercise but associated products, the social aspect of keeping yourself in shape and wider topics such as diet and general wellbeing. It’s the same if you blog about travel, sport, fashion and lifestyle. There is plenty of wiggle room in those subjects, affording the writer the opportunity to vary their content and hopefully prevent them from getting bored or burned out.
If you do maintain a “variety blog”, you can segregate content if you prefer, allowing your readers to focus on the material they like best. This is not an issue as many blog templates support such a magazine approach. Writing on a multitude of subjects is also beneficial for developing your overall writing skills. How you write about your experiences in a particular game is not the same as writing a book or film review. Running a varied blog means you can write think pieces, essays, reviews, streams of consciousness and other types of posts. All of which can help with refining your writing technique. The other benefit of writing about multiple subjects is that it adds depth to your writing persona and the way you as a writer are perceived. If you intend to write professionally, a blog with a spectrum of different content can be an important part of your portfolio.
Contains Moderate Peril circa July/June 2015
Some bloggers will cogently argue that blogging about a very specific subject or occupying a clearly defined niche is a lot easier to monetise. It also makes search engine optimisation a lot easier. However, I suspect that neither of these two points are necessarily driving factors for the new blogger who is just starting out. Most bloggers just want to come up with a snappy title for their new blog and to try and find a writing schedule that they can manage and that they’re comfortable with. I therefore cautiously suggest that establishing a fairly broad remit of things to write about will certainly be helpful in discovering the latter. It should also help keep so-called “writers block” at bay. However, choice is not always a good thing and some bloggers prefer to have the focus of a single subject blog. As ever there is no “one size fits all” solution. Ultimately, it is up to you to decide what the scope of your blog is to be, so pick what works for you the best.
