Thanks Google Page Experience Update For Desktop
Last Tuesday, I noticed a drop in traffic to Contains Moderate Peril. As I’m currently only writing every other day, I assumed that it is normal to have occasions when visits to the site may decrease. However the decline has persisted and to date, works out broadly as a 20% reduction of traffic to my blog. At present, I have a lot going on in my life so blogging and website growth are not my highest priorities. However, I am a firm believer in cause and effect and so a situation like this must be down due to other external factors, rather than just the capricious nature of my readership. So I searched online to see if Google had made any changes and I subsequently found that they had rolled out an algorithm update starting on Tuesday 22nd February 2022. Apparently Google Page Experience Update For Desktop “is designed to highlight pages that offer great user experiences. Page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes”. I beg to differ.
Please feel free to search about Google Page Experience Update For Desktop and to read exactly what it’s supposed to do and how it “works”. I have and it is simply beyond my skill set to fully comprehend it. From what I can ascertain it’s supposed to ensure that the best content continues to appear in search results, which is the usual corporate mantra. My real concern is whether it’s fair and if the system can be manipulated. Will smaller content creators be able to equitably compete with the big players. Well, it looks like the answer is “no”. I am not the only person to see a drop in traffic. I have found several posts over at SEO subreddit and they squarely point the finger at Google for this change. There also seems to be growing concern over Google’s continued push for standardised criteria governing content creation. If your site doesn’t entirely comply with these it will have difficulty being found. Sadly, a poorer quality site that is compliant, will rank higher in search results.
Statistics are not the defining reason why I and many other people write online. But let us not be coy. Finding an audience is important and you cannot do that if your website is not visible. However, whether anyone finds Contains Moderate Peril ultimately is a matter out of my hands. I could slavishly follow the prevailing content writing styles and SEO trends in an attempt to “game the system”. However, I like to write in the same manner in which I express myself in real life. Having to conform to a specific regulated standard to reach a broader readership is a double edged sword. You may gain accessibility but at the expense of nuance, maturity and character. Personal blogs are often not just about the content but the content creator as well. However, all of this is academic while we deal with the reality of Google Page Experience Update For Desktop. Perhaps it is naïve to expect an equitable process and a level playing field from a corporate entity such as Google.
