LOTRO: A Golden Opportunity

April 18, 2021 / Roger Edwards

Back in Summer 2019, Amazon Game Studios announced it was co-developing a new free-to-play MMO set in Middle-earth, along with Athlon Games. The latter was at the time a subsidiary of Chinese publisher Leyou Technologies. However, in December 2020, Tencent bought Leyou Technologies which led to a series of contract renegotiations and reviews of ongoing projects. According to Bloomberg these negotiations did not go well and as a result, the new MMO has been cancelled. A spokesperson for Amazon recently stated that “we have been unable to secure terms to proceed with this title at this time. We love the Lord of the Rings IP, and are disappointed that we won't be bringing this game to customers”. Hence, Amazon will not have a complimentary game for their upcoming $1bn Lord of the Rings television series. At this point, possibly the only people who are happy with this outcome are Standing Stone Games, the developers of The Lord of the Rings Online.

Waiting for the New Middle-earth MMO

March 12, 2020 / Roger Edwards

In late 2018 it was announced that Amazon Game Studios and Leyou were collaborating on massively multiplayer online game for PC and consoles set in Middle-earth. Ongoing development is being handled by Athlon Games, a global developer and publisher of free-to-play console and PC games. The studio is a subsidiary of Leyou Technologies Holdings Limited. But beyond the fairly vague press releases that can be found on the Athlon Games website (the last was posted in July 2019), little detail has emerged about the project. There has been unsubstantiated rumours that the project may well tie-in with the forthcoming Amazon Prime TV show that is set in the Second Age of Middle Earth. However, there is little information at present in the public domain to fully substantiate this or any of the other ongoing speculation. Hence, the entire situation raises some interesting questions and I’m sure like me, you have probably pondered some of them. Here are just a few that have crossed my mind.

Your First Mistake Was Having Expectations

September 04, 2018 / Roger Edwards

Two stories have broken today regarding a pair of established and much-loved pop culture franchises. The first is the news that actor Henry Cavill has been cast as Geralt of Rivia, in the forthcoming Witcher TV show currently in production by Netflix. The second is regarding how newly established games developers Athlon Games are currently working on a new F2P Middle-earth based MMO. Considering there is no further details on either of these two points beyond what has already been stated, one could be tempted to say rhetorically “nothing to see here, move along”. However, this is the age of social media, so let it suffice to say that both these announcements have caused a degree of consternation in certain quarters. Namely fans of those already established iterations of The Witcher and The Lord of the Rings.

Filtering by Category: Athlon Games

LOTRO: A Golden Opportunity

Waiting for the New Middle-earth MMO

Your First Mistake Was Having Expectations