Waiting for the New Middle-earth MMO
In late 2018 it was announced that Amazon Game Studios and Leyou were collaborating on massively multiplayer online game for PC and consoles set in Middle-earth. Ongoing development is being handled by Athlon Games, a global developer and publisher of free-to-play console and PC games. The studio is a subsidiary of Leyou Technologies Holdings Limited. But beyond the fairly vague press releases that can be found on the Athlon Games website (the last was posted in July 2019), little detail has emerged about the project. There has been unsubstantiated rumours that the project may well tie-in with the forthcoming Amazon Prime TV show that is set in the Second Age of Middle Earth. However, there is little information at present in the public domain to fully substantiate this or any of the other ongoing speculation. Hence, the entire situation raises some interesting questions and I’m sure like me, you have probably pondered some of them. Here are just a few that have crossed my mind.
Will this title be directly competing with Standing Stone Games MMORPG The Lord of the Rings Online?
Exactly what sort of MMO will this new LOTR based game be, as the very term MMO is extremely elastic these days.
Will the appropriate licensing body allow two games from the same genre to exist simultaneously?
Exactly what business model will this new MMO have?
What iteration of the franchise will this game be based upon? Will it draw directly from the Peter Jackson movies (like games such as Middle-earth: Shadow of Mordor and Middle-earth: Shadow of War) or will it create a unique vision of Middle Earth as with SSG’s LOTRO?
Due to the lack of any definitive information, all we can presently do is speculate about the answers to these questions. Firstly, as to “do we need another The Lord of the Rings themed MMO”, I certainly think the market can sustain one. Competition can be a healthy thing and it is nice as a consumer to have choice. Products can co-exist harmoniously if they provide different experiences. I am always interested in seeing different people’s visions of Professor Tolkien's work, such as artists like Alan Lee, John Howe and Ted Nasmith, so for me a new game would be welcome purely from an creative and aesthetic perspective. There is also a wealth of lore that is available to be developed into new storylines. This is something that Turbine and Standing Stone Games have managed to do successfully over the past thirteen years. Any new game can easily explore an aspect of Tolkien’s work that hasn’t been touched by any previous product. There is no need to simply tread old ground.
Now if this new The Lord of the Rings themed MMO is marketed in direct competition to LOTRO, then I would expect it to be a very different beast, based around the mechanics and systems that are currently popular within the genre. I do not see any benefit in simply creating an MMO that replicates what exactly LOTRO does. I would not be surprised if this new MMO was closer to The Elder Scrolls Online in its systems design. It is also worth considering licensing arrangements. When Star Wars: The Old Republic was released in late 2011, a decision was made to close the older MMO Star Wars Galaxies. Exactly why this happened has never been officially discussed, so we do not know if this was solely about concerns over competition. However, the legal rights for Tolkien’s work are administered by a completely different body, so it doesn’t mean that a similar fate necessarily awaits LOTRO. But it is prudent to at least reflect upon what happened to SWG.
Personally, I would like to see a less linear game with a far more open world environment, dynamic content that is proximity based and the chance to develop charterers that aren't solely based around combat. To be able to lose oneself in a virtual Middle Earth, where you are free to explore, craft, farm, trade or simply aimlessly meander, would be a massive step forward for fans of the IP. But I am fully aware that what delights me may well deter other gamers and that ultimately any game is going to have to find a balance between the new and established systems that are economically viable. The development costs required to create a truly open world version of Middle-earth would be substantial and more importantly, the risk of such an experimental project would potentially be the biggest obstacle. Conversely, just using Tolkien’s world for yet another PVP or Battle Royale game would in my view be a waste of the franchise.
I'm sure that many interested parties will be keeping an eye on Athlon Games over the next year to see how this new MMO pans out. Let us hope that further information is forthcoming regarding its development and its specific nature. However, a quality MMO is not made overnight and so I’m not optimistic that I’ll be playing this new game any time soon. If it is tied to the Amazon Prime TV show, then the games launch may also depend on whether that show gains any traction. Furthermore, the TV show may well be intended to run over numerous seasons and try and emulate the sustained success of Game of Thrones. If that's the case then this new MMO may not appear until the TV show has hit its peak popularity. And if the show is not well received the game could well be cancelled before release. Therefore, it may well be best for Tolkien fans to simply just keep an eye on this project and continue to focus on those games such as LOTRO that do currently exist and provide a specific service.
