Taking What You Don’t Need

Every couple of weeks, I log into the Epic Store to see what free games they are giving away. As they’re really trying to secure their share of the market and establish themselves as a clear alternative to Steam, there are plenty of exclusives games and freebies to be found. The ethics of this business approach is a separate issue and not one that I shall address in this post. Let it suffice to say that the concept of the “Loss Leader” is a long standing business tactic. When I logged in today, I saw that both Alan Wake’s American Nightmare and Observer were available for free. The latter interested me because it features voice acting by the late Rutger Hauer. So I duly added them to my game library. The same game library that currently consists of 30 games but only one of which I have paid for. A library that despite its size and wide variety of genres, I’ve only played two of the titles therein. Furthermore, there’s a similar story to tell with regard to Twitch Prime. I log in and check to see what freebies are of on offer, so I can also add them to another redundant library.

I’ve been playing video games since the eighties when I used to spend too much time playing the arcade version of Asteroids at the local swimming baths. I made the transition to PC gaming in the early nineties. Back then this meant buying a boxed copy of a game from a retail outlet, such as WH Smiths. The pricing at the time and in relation to how much I was earning, meant that I didn’t buy multiple games at once. I’d read reviews meticulously, weigh up the pros and cons for each game and then make a decision based upon what would be the most entertaining experience and offer some degree of longevity. Making purchases within such a framework made the acquisition of a new video game a very exciting process. Video games were from my perspective a luxury. Hence it took a while to build a library of games and due to the size of hard drives at this time, it’s not as if you had every game you owned installed at once. PC gaming was a hobby that required management both financially and logistically. Perhaps that was one of the aspects that made it special.

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I was bought Starfleet Academy in 1997 as apart of a leaving present from a job

Twenty years on and the video game market has gone digital. Furthermore that market is now saturated and the premium price model, along with the short lifecycle of games, means that there’s only a limited window of time before prices are slashed. The ubiquity of video games, along with the fact that you can buy them on a whim, has substantially changed our relationship with them. You can purchase a game that you want, download it and play it at any time of day. You don’t have to wait for the store to open to get your hands on it. A new game is no longer a luxury; something to be saved for, then sought out and installed via multiple CD-ROMS. I may even go so far as to say I no longer imbue a new game with any great sense of value. They are transient pleasures, some of which can be bought for pocket change and then dispensed without regret, if they fail to entertain. Effectively some PC games remind me of those items you find on display at your local supermarket, as you queue for the checkout. Indulgence items such as snacks, designed to get you to spend a few extras pounds on something superfluous.

We currently live in the century of “me”, in the midst of a most decadent consumer society. Everyday we’re actively told that buying something will fill the gaping, empty void in our lives and assuage those feelings of loneliness, fear and utter despair. We are culturally conditioned to “like a bargain” regardless of its practicality. “Look what I got. A great deal on this alabaster dog kennel inlaid with depleted uranium”. The fact that you don’t have a dog is irrelevant it would seem, because you got a “deal”. Furthermore, I’m not saying all this from some position of moral superiority. Because I’m also logging on to the Epic Store and claiming all this needless free stuff, just like everyone else. But to be utterly candid, I really don’t need any of this stuff and I really should stop doing this. It reminds me of the “buy one, get one free” culture that leads to terrible food wastage. Something I didn’t realise was so damaging and problematic until recently. I suspect that the ubiquity of games and giving them away for free in this fashion, does more harm than good in the long run.