Ubisoft and NFTs
Yesterday, Ubisoft announced Ubisoft Quartz, an NFT initiative which allows players to buy artificially rare digital items in-game, using a bespoke cryptocurrency. According to the press release, by using Ubisoft Quartz players can purchase “Digits”. “Digits” are items such as in-game weapons, vehicles and cosmetic items. Players can acquire these via limited drops and can either collect or sell them, via crypto wallets. The items have serial numbers to validate their unique or limited status. Ubisoft Quartz utilises Tezos, a proof-of-stake currency. Ubisoft plans to launch Quartz in Tom Clancy’s Ghost Recon: Breakpoint on December 9th, 2021. The first three of the “Digit” drops will be free to players who then sign up to the service via the company’s app. These items will be limited-time in their availability.
Ubisoft have stated that their NFTs will be sold outside of their own ecosystem so that players are more in control “than ever.” Unlike the Steam marketplace, where items such as trading cards, CS:GO skins and Team Fortress 2 cosmetics only exist and can be sold within Steam’s own bespoke ecosystem, Ubisoft Quartz “Digits” can be traded on a distributed blockchain outside of the publisher’s own environment. Tezos, the decentralised, open-source proof of stake blockchain network which Ubisoft has chosen to go into business partnership with, have made the following statement about “Digits”. Because ownership is tracked on the blockchain, a piece of art might become valuable based entirely on who’s owned it in the past”. Thus highlighting not only the collectible aspect of these NFTs but positioning them also as memorabilia with authenticated provenance.
In many ways this is a watershed moment for the gaming industry. A milestone where a so-called premium triple A publisher finally declares without any misdirection or obfuscation, that their primary focus is making money and quality video games are much, much further down the list. Now it’s hardly a revelation to learn that any company wants to make money but to do so you usually need a good product to begin with. However, monolithic corporations like Ubisoft seem to have strayed beyond this point. Rather than generating revenue from a high quality product, games are now a host for a more inherently parasitic source of revenue. Introducing NFTs into mainstream video games will ultimately change their overall dynamic and certainly impact upon their playerbase. Virtual worlds could become sweatshops and gaming communities could see entrepreneurs and commodity speculators joining their ranks, What times we live in.
